NASCAR has announced a new multiyear market access partnership with Penn Interactive, a subsidiary of Penn National Gaming Inc, in the state of Arizona.
As part of the agreement, Penn National’s Barstool Sportsbook will become the exclusive sportsbook of Phoenix Raceway and is expected to gain access to the Arizona sports betting market.
Phoenix Raceway President Julie Giese commented: “Phoenix Raceway is a state-of-the-art entertainment destination that prides itself on delivering a best-in-class fan experience.
“Our partnership with Penn National Gaming and Barstool Sportsbook takes this to another level. It will help us continue our mission of redefining the way we engage fans and connect with new audiences.”
Penn National is the US’ largest regional gaming operator, with 42 properties in 20 states. It operates retail and online sports wagering and icasino, including the online Barstool Sportsbook, which is currently live in Illinois, Indiana, Michigan, and Pennsylvania.
The partnership with Phoenix Raceway reflects Penn National’s strategy to become the leading omni-channel gaming provider as the only operator with a fully integrated sports media and entertainment partner.
Jon Kaplowitz, Senior Vice President of Penn Interactive, added: “Barstool Sportsbook has proven itself to be a market leader in the jurisdictions where it has launched due to a combination of unique offers and a leading mobile experience.
“This new partnership will allow us to engage a passionate sports fan base in Arizona while having access to a best-in-class sports entertainment facility in Phoenix Raceway.”
Barstool Sportsbook is expected to take an active role in promoting NASCAR odds across its properties and sports betting app as the exclusive sportsbook of Phoenix Raceway. It will feature unique promotions and odds boosts for fans betting in Arizona and will be prominently featured with at-track signage and via NASCAR’s social and digital channels.
Tim Clark, Chief Digital Officer, NASCAR, stated: “As our first authorized gaming operator, Penn National has been invested in engaging NASCAR fans since we began building our position in the sports betting space. We couldn’t be more excited to provide our partners with access to our passionate fan base in the greater Phoenix market.”
In 2020, Penn National became NASCAR’s first authorized gaming operator, marking its first partnership with a professional sports league. It also extended its race title sponsorship with Kansas Speedway, where it operates Hollywood Casino on Turn 2 of the race track, through 2026.